The Movie -- Print Ads & Posters

Above: An early version of a Rugrats Movie poster -- the Pickles family, surrounded by
Rugrats and monkeys.This is an early version; note that Stu & Didi's facial expressions are different.
(From Nick.Com.
© 1998 Viacom.) Above: The Rugrats in the Reptar
wagon. This is the consumer version,
devoid of the closing credits and the logos
of Paramount & Klasky-Csupo.
(From All Wall; © 1998 Viacom.) Above: The Rugrats Movie ad
from the "Live Adventure" program book.
(© 1998 Viacom.)

Left: The Rugrats Movie magazine ad.

Compare Didi's smile in this ad to her smirk in the first picture.
Also, Angelica's smirk changed slightly.
This ad also feaured no MPAA rating.
To see the larger version of this ad, click here.
(From the October 1998 issue of Animation Magazine, a trade publication.© 1998 Viacom.)

Left: A mini-poster of The Rugrats Movie and the Mercury Villager, handed out as premiums at some theaters. To see a larger version, click here.
(From ebay; ©1998 Viacom.)

Left: Front cover of The Rugrats Movie -- Behind The Scenes booklet, passed out at theaters before release; prepared by the editors of Nickelodeon Magazine, this booklet explains how the movie was made, a rattle search game, a chat with the voices of the Rugrats (reprinted from Nick Magazine), and a 3-page comic story -- "Happy Birdsday". And of course, plenty of ads with the Rugrats.
(From ebay; ©1998 Viacom.)

Left: Popcorn bag promoting The Rugrats Movie, issued at movie theaters. To see a larger version, click here.
(From ebay; ©1998 Viacom.)

Left: From the March 1999 issue of Animation Magazine, presenting a total of over US$91 million. By the time this ad was published, the film was already over US$97 million. To see the larger version of this ad, click here. (From the March 1999 issue of Animation Magazine, a trade publication.© 1998 Viacom.)

Left: From the 3/29/1999 issue of Variety, when The Rugrats Movie broke the US$100 million mark in the US & Canada. To see the larger version of this ad, click here. (©1999 Viacom.)

Left: From the April 1999 issue of Animation Magazine, When it reached $100 million. Though the film did not win the Academy Award, it's sure enough for a lot of diapers. To see the larger version of this ad, click here. (From the April 1999 issue of Animation Magazine, a trade publication.© 1998 Viacom.)

Left: From the April 1999 issue of Nickelodeon Magazine, advertising the new video, plus the 2 CatDog videos also available for sale. To see the larger version of this ad, click here. (©1999 Viacom.)

Left: From the 4/3/1999 issue of TV Guide (US), similar to above, but geared for parents. To see the larger version of this ad, click here. (©1999 Viacom.)

Left: From the 4/3/1999 issue of TV Guide (Canada), similar to the US version above, but without CatDog material or special offers. To see the larger version of this ad, click here. (©1999 Viacom. Special thanks to Matt Hawthorne.)

Left: Bookmark for the Australian release of The Rugrats Movie video. (From eBay; ©1999 Viacom.)

Left: From the 11/17/2001 issue of TV Guide (US, Time Warner Pinellas edition), promoting CBS's premiere of the film, with extra scenes. To see the larger version of this ad, click here. (©2001 Viacom.)

Paramount also released a series of banners to selected movie theaters to promote the film. To see these banners, click here.

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*Above:* An early version of a Rugrats Movie poster -- the Pickles family, surrounded by Rugrats and monkeys.This is an early version; note that Stu & Didi's facial expressions are different. (From Nick.Com. © 1998 Viacom.)	*Above:* The Rugrats in the Reptar wagon. This is the consumer version, devoid of the closing credits and the logos of Paramount & Klasky-Csupo. (From All Wall; © 1998 Viacom.)	*Above:* The Rugrats Movie ad from the "Live Adventure" program book. (© 1998 Viacom.)
	*Left:* The Rugrats Movie magazine ad. Compare Didi's smile in this ad to her smirk in the first picture. Also, Angelica's smirk changed slightly. This ad also feaured no MPAA rating. To see the larger version of this ad, click here. (From the October 1998 issue of Animation Magazine, a trade publication.© 1998 Viacom.)
	*Left:* A mini-poster of The Rugrats Movie and the Mercury Villager, handed out as premiums at some theaters. To see a larger version, click here. (From ebay; ©1998 Viacom.)
	*Left:* Front cover of The Rugrats Movie -- Behind The Scenes booklet, passed out at theaters before release; prepared by the editors of Nickelodeon Magazine, this booklet explains how the movie was made, a rattle search game, a chat with the voices of the Rugrats (reprinted from Nick Magazine), and a 3-page comic story -- "Happy Birdsday". And of course, plenty of ads with the Rugrats. (From ebay; ©1998 Viacom.)
	*Left:* Popcorn bag promoting The Rugrats Movie, issued at movie theaters. To see a larger version, click here. (From ebay; ©1998 Viacom.)
	*Left:* From the March 1999 issue of Animation Magazine, presenting a total of over US$91 million. By the time this ad was published, the film was already over US$97 million. To see the larger version of this ad, click here. (From the March 1999 issue of Animation Magazine, a trade publication.© 1998 Viacom.)
	*Left:* From the 3/29/1999 issue of Variety, when The Rugrats Movie broke the US$100 million mark in the US & Canada. To see the larger version of this ad, click here. (©1999 Viacom.)
	*Left:* From the April 1999 issue of Animation Magazine, When it reached $100 million. Though the film did not win the Academy Award, it's sure enough for a lot of diapers. To see the larger version of this ad, click here. (From the April 1999 issue of Animation Magazine, a trade publication.© 1998 Viacom.)
	*Left:* From the April 1999 issue of Nickelodeon Magazine, advertising the new video, plus the 2 CatDog videos also available for sale. To see the larger version of this ad, click here. (©1999 Viacom.)
	*Left:* From the 4/3/1999 issue of TV Guide (US), similar to above, but geared for parents. To see the larger version of this ad, click here. (©1999 Viacom.)
	*Left:* From the 4/3/1999 issue of TV Guide (Canada), similar to the US version above, but without CatDog material or special offers. To see the larger version of this ad, click here. (©1999 Viacom. Special thanks to Matt Hawthorne.)
	*Left:* Bookmark for the Australian release of The Rugrats Movie video. (From eBay; ©1999 Viacom.)
	*Left:* From the 11/17/2001 issue of TV Guide (US, Time Warner Pinellas edition), promoting CBS's premiere of the film, with extra scenes. To see the larger version of this ad, click here. (©2001 Viacom.)