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Here's the details on the new Rugrats In Paris CD-Rom, now in stores:
Mattel Interactive Promotes New CD-ROM Game Based On Upcoming Rugrats Feature Film
Latest PC Game Launches With an Aggressive Marketing Campaign and Several Consumer Promotions Including Sweepstakes, TV Advertising and More
NOVATO, Calif., Sep 19, 2000 (BUSINESS WIRE) -- Mattel Interactive today announced its plans to launch an aggressive marketing campaign to support its latest PC game, "Rugrats In Paris, The Movie" CD-ROM, based on the upcoming feature film of the same name. Kids now have the opportunity to experience the Rugrats on the PC with all of their favorite characters from Nickelodeon's No. 1 television series.
Coinciding with the movie premiere, Mattel Interactive will join forces with top consumer corporations to support the game with several highly visible marketing promotions. The campaign will build on the popularity and success of the previous Rugrats movie and will run through the end of this year.
Targeting kids ages six and up, the first and most visible
promotion of the upcoming title will be a 15-second national television
commercial that will run for five weeks beginning November 13 through December
17, during the key holiday-buying season and around the launch of the feature
film.
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Fans of the Rugrats will also have the opportunity to participate in several in-theater promotions including a "Passport to Paris Sweepstakes", running this Fall. All participants who go see the film will be able to use their ticket stub as the first of four "passport stamps" needed to enter the sweepstakes. One "passport stamp" will also be available on the CD-ROM package. The Grand Prize is a trip to Paris and 200,000 francs (US$50,000, at a rate of US$.25 per franc). Additionally, there will be a chance for kids to demo the CD-ROM game before and after the movie at computer kiosks set up in over 2,000 theaters across the country. |
Continuing to leverage the launch of the PC game and movie, Mattel Interactive also partnered with Kraft Foods to distribute rebate coupons for the CD-ROM on more than 20 million boxes of Kraft Macaroni & Cheese in mass merchandise and grocery stores across the U.S. The promotion will begin in Fall 2000.
The CD-ROM game also will be featured in back ads of Rugrats books from Simon and Schuster.
"By leveraging the partnership of two top children's entertainment companies, Mattel Interactive and Nickelodeon are able to bring favorite characters to life in new ways," said Bernard Stolar, president, Mattel Interactive. "Not only do we offer character favorites on the big screen and through interactive games, but we also creatively and simultaneously support our endeavors with promotions, such as in-theater kiosks and packaging of children's food favorites."
Featuring original character voices from the hit TV show and feature film, the "Rugrats in Paris" CD-ROM gives kids ages six and up the opportunity to relive the film on their PC. Players travel to Euro Reptar Land in Paris with the Rugrats and several brand new characters from the movie to help rescue Chuckie's [teddy bear,] Wawa.
Kids will play four arcade-style games, with up to 120 levels, based on scenes from the film. Players can earn bonus points by collecting items that appear after each level is finished and can also choose from three difficulty settings. Once the four games are completed, players have the chance to compete in the special finale, the Reptar vs. Robosnail showdown game.
"Rugrats in Paris, The Movie" CD-ROM will be available in September 2000 on Windows 95/98 for PCs at an estimated street price of US$29.99.
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